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(Members Only) MAFN Small Business CoP: Book Club Series- Meet Sue Hielbronner, author of Never Ask for the Sale

  • 03/23/2026
  • 12:00 PM - 1:00 PM
  • Online using Zoom

Register

Duration: 60-Minutes 

Join us for a special Book Club Series event featuring Sue Hielbronner, author of Never Ask for the Sale. In this engaging conversation, Sue will share the ideas behind her book and challenge traditional views on selling—offering a fresh, relationship-driven approach that resonates with today’s small business owners.

This session is an opportunity to:

  • Gain insight into a modern, authentic approach to sales
  • Learn directly from the author about the inspiration and lessons behind the book
  • Explore how trust, service, and connection drive long-term success
  • Engage in thoughtful discussion with fellow members of the Community of Practice

This session offers valuable takeaways and meaningful conversation. Come ready to learn, reflect, and connect with your peers and our featured author.


Please note that this is for MAFN members only and there is limited space, so please register early. 


Our guiding principles are:

  • Come open to learning

  • Bring your questions, share your expertise

  • Don’t expect closure - our shared learning is a process!


Please note that this is for MAFN members only and there is limited space, so please register early. 


ONLINE CoP Discussion REMINDERS

  • If you register and cannot attend, please cancel to allow someone else to come. 

  • Registration closes at midnight the day before the discussion group.

  • Registered participants will receive instructions for joining the live session and any additional details 1 day in advance and the morning of the event. Please be sure to look for the link in your email.

  • MAFN CoP discussions will not be recorded in order to support space for learning.

  • For registration or membership questions contact info@mafn.org.

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