Duration: Three 90 min workshops
About the workshop:
Join us for this three-part workshop series that guides you through the three essential steps of turning your expertise into a new intellectual property-driven revenue stream, including creation, ownership, protection, and monetization of IP assets.
In the broadest of terms, intellectual property (aka IP) is “any product of the human intellect that the law protects from unauthorized use by others.” In other words, intellectual property grants you the legal monopoly to profit from the product of your intellect.
After this workshop series, you will understand the pieces of the puzzle required to leverage your expertise into a variety of scalable revenue streams, including licensing, training and subscriptions.
Thursday, November 2, 2023, 2pm - 3:30pm EDT
Module 1 - Is Your Expertise Copyrightable?
This workshop leads participants through the basic requirements for copyright protection, including the latest about the copyrightability of works that include AI-generated material. [90 minutes]
PRE-WORK: Complete the Is Your Expertise Copyrightable? worksheet
The benefits of owning and controlling intellectual property.
Why copyrights are the key to scale.
Walk through the copyrightability analysis for one piece of content.
Module 2 Preview: Client Agreement Red Flags examples
Thursday, November 9, 2023, 2pm - 3:30pm EST
Module 2: Client Agreement Red Flags: 5 Ways Your Client Agreement Can Undermine Your Profitability
It is hard to imagine a downside to closing a deal with a client. A signed contract = revenue. In addition, contracts provide the foundation for building a business that can scale. However, if we don’t understand a few important terms in our agreements, we might be chopping off our profitability at the knees. [90 minutes]
PRE-WORK: Collect de-identified samples of client agreement IP provisions.
Learn how contracts determine who owns and controls the intellectual property that flows in and out of your business, from client deliverables to subcontractors’ work products to licensed materials.
Understand the default provisions that can cause you to lose control of your Expertise.
Negotiate restrictive covenants that negatively impact the value of your Expertise.
HANDOUT: Sample Client-drafted Services Agreement
Thursday, November 16, 2023, 2pm - 3:30pm EST
Module 3: IP is Fuel: How to Use Your Copyrighted Works as Leverage.
When we own and control the fruits of our expertise, we are ready to use them to build new scalable revenue streams, including licensing and subscriptions. [90 minutes]
PRE-WORK: Complete Is There a Rembrandt In Your Attic? Worksheet
HANDOUT: Leverage Strategies
NOTE: This series will be recorded for distribution to all who register (breakout rooms will not be recorded). They will not be available in the MAFN online workshop library.
This is a 3-part series.
Date 1 Thursday, 11/2/2023, 2pm - 3:30pm EDT
Date 2 Thursday, 11/9/2023, 2pm - 3:30pm EST
Date 3 Thursday, 11/16/2023, 2pm - 3:30pm ESTSpeaker:
A graduate of Harvard Law School, Erin Austin is a strategic lawyer and consultant who uses her 25+ years of practicing law to help experts build scalable and saleable businesses. Her experience as a lawyer and as an executive--at the intersection of business and the law--informs the elevated legal and strategic business advice she provides to her clients.
Erin has served in roles such as COO and general counsel at large and small IP-driven companies, including Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies, and M3 USA Corp.
ONLINE WORKSHOP REMINDERS
- No refunds or credits for registration cancellations.
- Registration closes at midnight the day before the workshop.
- Registered participants will receive instructions for joining the live session and any additional details 1 day in advance and the morning of the event. Please be sure to look for the link in your email.
- Workshops begin promptly at 2:00PM Eastern. Please log on at least 15 minutes in advance to ensure your internet connections, audio and other settings are functioning properly.
- Recordings from this series will be sent to all who register for the series. The recordings will not be available on the MAFN website.
- For registration or membership questions contact firstname.lastname@example.org.